Ecoco Eco Styler Firm Hold Styling Gel. Ecoco Eco Styler Styling Firm Hold Gel - Pink Ecostyler Firm Hold Gel identified by the pink color has the added benefit of anti-itch additives to minimize scalp irritation. Ideal for Scrunch Waves and other styles that are worn untouched for long periods of time, the product contains Glycerin to moisturize ensuring that the product will not cause flaking or leave the hair hard and brittle.