KeraCare Moisturizing Shampoo for Color Treated Hair is a moisturizing conditioning shampoo formulated exclusively to enhance and preserve tone in color treated hair. Same formula as Affirm MoisturColor Shampoo for Color Treated Hair. Gently and thoroughly cleanses the hair and scalp. Contains Fiber Strengthening Complex (FSC). Shields hair from UV rays. Benefits Minimizes color fading and extends the life of color. Detangles and conditions hair. Nurtures delicate hair conditions. Directions Directions.. Wet hair thoroughly. Apply shampoo and gently massage into a lather. Rinse and repeat. Follow with KeraCare Moisturizing Conditioner for Color Treated Hair