Features KeraCare Creme Press repels moisture to sustain longer lasting presses. Resists reversion on humid days. Contains a blend of natural light oils. Shields hair from thermal heat damage. Does not smoke. Benefits Gives hair a silky straight press. Hair stays straight longer than normal. Imparts a natural looking sheen. Prevents dry, dull, brittle hair. Directions Rub a small amount between palms of hands. Distribute evenly on damp or dry hair from root to ends. Straighten with desired straightening tools. Apply more creme press in moderation as needed. Proceed to curl using KeraCare Curling Wax for firm curls.