Beever. If theres one thing that really gets our goat (his names Roger and hes got a bit of a temper on him) its those shiny corporate types, with their white-coated speccy-eyed science geek side kicks, none of whom have been near a head of hair in their lives, but who ponce around all day dreaming up new ways to sell hair product to the rest of us.
Beever. They make up words for the ingredients to make it sound scientifically nourishing, or stick professional all over the label to give the illusion that its made by hairdressers and not lab technicians (who are probably all bald anyway).