The story of Giorgio Beverly Hills began in 1961 with the opening of the famous boutique behind the distinctive yellow and white striped frontage on Rodeo Drive, Beverly Hills
Giorgio Beverly Hills. Visionary and creator of West Coast style, Giorgio Beverly Hills set out to make Rodeo Drive the everyday must-visit shopping destination. Between 1961 and 2001, this ultra-luxury shopping venue embodied the Californian lifestyle, attracting Hollywoods greatest stars and achieving unprecedented success. The magnetic pull of this luxury boutique has always attracted lovers of all things chic.