Johnson and Johnson, Aveeno Moisturizing Bar with natural colloidal oatmeal is fragrance free bathing bar for dry skin. For dry skin, this daily moisturizing bath combines a special emollient with natural colloidal oatmeal — an ingredient long recognized for its soothing properties — that AVEENO mills into an ultra-fine powder. When dispersed in water, this powder forms a soothing milky bath that works as a natural cleanser, leaving your skin feeling softer and smoother. AVEENO provides temporary skin protection and relieves minor irritation and itching. And, its even gentle enough for sensitive skin. Natural colloidal oatmeal, which is known for its soothing properties and ability to hold in moisture, has been finely milled to retain its natural integrity and purity to relieve dry skin.