Joico's focus has been pure and unwavering: to help preserve, improve and enhance the integrity of hair. Joico products consistently deliver superior product performance, resulting in healthy, shiny, beautiful hair.
A future where advanced science meets extreme luxury.
State-of-the-art styling and finishing products that complement all Joico hair care lines.
Cleansers, conditioners and styling products for soft, silky hair from any starting point.
This sleek arsenal of cutting-edge styling tools dramatically influence hair's movement and condition without weight, flaking or buildup with the Total Defense Complex,™ a breakthrough hair care and style technology.
Joico's premier moisture line, Moisture Recovery, features Joico's exclusive Hydramine Sea Complex™, a blend of moisture-loving ingredients from the sea that quenches overly dry hair attributed to the environment, chemical services or genetics.
Break through the ordinary with I-C-E HAIR high-tech styling products, which launch your hair into a new dimension of creative expression. You determine the form, function and structure of your hair. Clean and modern, streetwise yet savvy, I-C-E HAIR creates with no constraints, no barriers.
With the highest concentration of Quadramine Complex™ in its formulas, K-PAK delivers the ultimate in healthy hair. K-PAK products work synergistically to rebuild, reconstruct, strengthen and protect damaged hair.
Color Endure takes color preservation one step further with Joico's exclusive Multi-Spectrum Defense Complex™, a three-phase technology to prolong color longevity and tonal integrity.
Introducing NEW Pink Vanilla Whipped Body Butter, this decadent body moisturizer will leave skin rehydrated, softer, and silkier. Join Joico and City of Hope for October breast cancer awareness month.
Joico's core line of cleansers, conditioners and styling products offers a full spectrum of balancing hair products that focus on the science of healthy hair and address the needs of every hair type. These exclusive formulas retain vital moisture, promote inner strength and give brilliant shine.
This unique volumizing and thickening line targets fine, limp hair by actually increasing the diameter of each hair fiber without added weight. Sumptuous thickness and increased body are achieved with Joico's exclusive Oat Protein Complex™.
ART AND SCIENCE IN FULL COLOR. Vero KPAK Color System is the unique professional coloring system from Joico. Vero KPAK Color System reconstructs while you color, it is the first and only color system that fuses Quadramine Complex and KPAKs exclusive technology with true tonal series delivering the ultimate in luminous, long lasting color and shiny, healthy hair. Any colorist can be an artist with Vero KPak Color system. The only haircolor that reconstructs as you color.