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Home > Brand > Joico

Joico

Joico's focus has been pure and unwavering: to help preserve, improve and enhance the integrity of hair. Joico products consistently deliver superior product performance, resulting in healthy, shiny, beautiful hair.

RENU Age Defy

RENU Age Defy

A future where advanced science meets extreme luxury.

Style and Finish

Style and Finish

State-of-the-art styling and finishing products that complement all Joico hair care lines.

Silk Result

Silk Result

Cleansers, conditioners and styling products for soft, silky hair from any starting point.

Design Collection

Design Collection

This sleek arsenal of cutting-edge styling tools dramatically influence hair's movement and condition without weight, flaking or buildup with the Total Defense Complex,™ a breakthrough hair care and style technology.

Moisture Recovery

Moisture Recovery

Joico's premier moisture line, Moisture Recovery, features Joico's exclusive Hydramine Sea Complex™, a blend of moisture-loving ingredients from the sea that quenches overly dry hair attributed to the environment, chemical services or genetics.

I C E Hair

I C E Hair

Break through the ordinary with I-C-E HAIR high-tech styling products, which launch your hair into a new dimension of creative expression. You determine the form, function and structure of your hair. Clean and modern, streetwise yet savvy, I-C-E HAIR creates with no constraints, no barriers.

K PAK

K PAK

With the highest concentration of Quadramine Complex™ in its formulas, K-PAK delivers the ultimate in healthy hair. K-PAK products work synergistically to rebuild, reconstruct, strengthen and protect damaged hair.

Color Endure

Color Endure

Color Endure takes color preservation one step further with Joico's exclusive Multi-Spectrum Defense Complex™, a three-phase technology to prolong color longevity and tonal integrity.

Skin Luxe

Skin Luxe

Introducing NEW Pink Vanilla Whipped Body Butter, this decadent body moisturizer will leave skin rehydrated, softer, and silkier. Join Joico and City of Hope for October breast cancer awareness month.

Daily Care

Daily Care

Joico's core line of cleansers, conditioners and styling products offers a full spectrum of balancing hair products that focus on the science of healthy hair and address the needs of every hair type. These exclusive formulas retain vital moisture, promote inner strength and give brilliant shine.

Body Luxe

Body Luxe

This unique volumizing and thickening line targets fine, limp hair by actually increasing the diameter of each hair fiber without added weight. Sumptuous thickness and increased body are achieved with Joico's exclusive Oat Protein Complex™.