La Riche. La Riche Ltd has been established since 1981. Our exclusive products are consistently distributed worldwide and with demand always increasing, our product range is forever growing.
Directions by La Riche. Our most successful product – Directions semi-permanent hair colour. To accompany our hair colours we have an extensive Colour Care range that consists of shampoos and conditioner, personalised tint brushes and many other outstanding point-of-sale products.