Bridgerton star lists Pak’s Wig World as her best British beauty spaces Let’s talk about one of the UK’s favourite regency romance’s - Bridgerton! Recently here at Pak’s, we have had the pleasure of welcoming the star of Bridgerton season 2, Charithra Chandran who you may know as Edwina Sharma, to Paks Wig World store! Charithra delved into her London life for Allure Magazine and discussed the best spaces for beauty and food - two things that everyone loves! How wigs have played a part in Charithra’s London life! As Charithra modelled beautifully for her Allure feature in our Paks Wig World, she said: "My love for wigs is very new and it was mainly brought on by wearing them in Bridgerton.
I need to keep my hair pretty standard for my career, and wigs like the ones at Paks Wig World are such a fun way to experience different looks and have fun with your identity!” Source: Allure (https://www.allure.com/story/charithra-chandran-favorite-beauty-spots-london) As for Charithra, and many other women, wigs have been a staple piece in millions of people's lives! Specifically for our black female customers here at Paks, our wig world store has become a world where their wig dreams can come true! Managing natural Afro-Caribbean hair can become a lengthy daily task, with a range of specific products required and hours of style management that can become unhealthy for both the scalp and hair! Protective styling such as braiding can also be a time consuming and possibly expensive option, which may only last up to 8 weeks before they begin to lose their hold and style. Wigs allow women with Afro-Caribbean hair to experiment with their look, and show their personal style and identity, all whilst protecting their natural hair underneath! From lace front wigs, human hair wigs, weaves, hair extensions to enhancers, plus many more options - Paks Wig World is packed full of different hair alternatives for those who wish to switch up their style and express themselves. We love to see an influential individual like Charithra promoting the power that wigs have, and crediting black women who have created beautiful styles with wigs over the years, and have also inspired women from various cultural backgrounds to give their hair a break from colouring, heat styling and potentially harmful treatments and experiments with wigs instead!
Pak Cosmetics and The London Beauty Industry It’s no secret that Pak Cosmetics has been the go-to store for multicultural hair and beauty products for decades. We are proud to be a part of a diverse London community that is enriched with culture from around the world, where we can personally give a helping hand to supply a product that will suit each and every one of our customers. The Bridgerton star Charithra’s interview with Allure, she not only explored her love for wigs, but also her favourite spaces that are packed full of heritage, in both food and beauty! She explains how “Britain is a multi-cultural success story” and she has felt love from the people around her who are culturally different! This is something we have also seen in our many stores in London, where people from all backgrounds come for the love of all things beauty and representing the magic between diversity and how tailoring a business to suit all keeps the cogs turning in a city like London. It is also important to our team to keep tabs on cultural beauty trends, to help keep our service fully inclusive and to be able to provide the best product for that individual - no matter how specific! We have a vast range of afro-hair care products tailored to all curl types from a 1A to a 4C kinky curly hair type! As well as skincare tailored to specific ethnicities or unique hair extensions that suit all hair types and textures! Not to mention the huge range of makeup shades, and general beauty and wellbeing products that are fit for EVERYONE.
We especially loved when Charithra mentioned “My grandmother would sit me on this little stool, put oil in my hair, plait it, and then buy fresh jasmine flowers to put in it," and then continued to explain how she still treats her hair with Coconut Oil once a week, and how that part of her heritage has stuck with her as a weekly personal care habit. Coconut Oil is one of our most-loved products as it is inclusive and caring to every type of hair and skin! Here at Pak’s, we are inspired by stories of real people with real struggles in finding the best product for their needs, so we create our own! Our coconut oil range is created with all-natural ingredients, and is a key ingredient for hair, skin and even cooking products! This product is universal and is actively bought by a diverse range of customers, and even won the Asos Beauty Award for Best Wellness product (https://www.diarydirectory.com/newsarticle/the-beauty-awards-2020-with-asos-winners-announced/35076) . From this, we expanded on the range to make natural Coconut Oil more accessible with shampoo and conditioners, and leave-in conditioners for natural daily repair.
