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The times of well-groomed men are finally back, like Gentlemen of the beginning of the last century. They like to look good, but in their own way. They grow beards or stubble, and these are equated with independence, freedom and a lack of humility. A cultural symbol of strength and masculinity. The beard is fashionable but also practical. MENSKI cosmetics were created following the practical and stylish look. MENSKI is unconcerned, independent and even charmingly arrogant with his nonchalant approach to shaving.