La Riche Directions Semi Permanent Conditioning Hair Color

La Riche Directions Semi-Permanent Conditioning Hair Colour – 100ml

The La Riche Directions Semi-Permanent Conditioning Hair Colour in Amberwood captures the essence of a rich copper tone enhanced with warm, ember-glow undertones. This shade adds natural depth, warmth, and shine to your hair while delivering a vibrant yet sophisticated finish.

Part of the Rich Naturals range, this semi-permanent formula provides even colour coverage while conditioning the hair, helping it feel soft, nourished, and healthy from the first application.

Key Features & Benefits

• Rich Copper Tone – Warm amber and ember undertones for natural depth

• Semi-Permanent Colour – Enhances hair without permanent commitment

• Conditioning Formula – Helps nourish and soften hair while colouring

• Even Colour Coverage – Smooth and consistent results

• Vibrant Results on Light Hair – Best applied to pre-lightened hair

Colour Result Guidance

For the most vivid colour, apply to pre-lightened hair (level 10). The shade shown on the pot represents the expected result on hair at this lightness level.

How to Use

1. Apply evenly to clean, towel-dried hair.

2. Ensure hair is fully coated with the colour.

3. Leave on for 15–30 minutes depending on desired intensity.

4. Rinse thoroughly with warm water until the water runs clear.

Ideal For

• Adding warm copper tones to light or pre-bleached hair

• Refreshing faded colour

• Achieving a temporary, conditioning colour treatment.

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