Preserve the intensity an more..
This offer is available for online purchases only. Not available in stores.
Preserve the intensity and vibrancy of coloured or highlighted hair with L’Oréal Paris Elvive Colour Protecting Shampoo. Designed to help maintain your first-day colour brilliance for up to 40 washes*, this advanced formula gently cleanses while protecting colour from fading. Enriched with Pure Vitamin Cg and UV filters, it helps shield hair from external aggressors and sun exposure, leaving hair looking radiant, soft, and refreshed. Suitable for all hair types and textures.
Key Features
Specially formulated for coloured and highlighted hair
Helps maintain colour vibrancy for up to 40 washes*
Enriched with Pure Vitamin Cg and UV filters
Protects hair from UV damage and environmental aggressors
Suitable for all hair types and textures
Key Ingredients
Pure Vitamin Cg – Helps protect colour intensity and enhance shine
UV Filters – Shield hair from sun-induced colour fading
Benefits
Helps prolong hair colour vibrancy
Gently cleanses without stripping colour
Leaves hair soft, shiny, and manageable
Protects against UV-related damage
How to Use
Apply to wet hair and gently massage into the scalp. Rinse thoroughly. In case of contact with eyes, rinse immediately and thoroughly.
Special Note
*Instrumental test using Elvive Colour Protect Shampoo and Conditioner.