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In 1992 Ecoco was one of the first health and beauty aid companies to recognize the harmful and drying effects that alcohol bases styling gels have on ehtnic hair types. After a number of months Ecoco introduced its alcohol free styling gel in special non flakingm, non drying formulas. Today these products have envolved into high performance Ecostyler and Hip Grip styling gels and Eco 10 hair care products.