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Max Factor

Max Factor introduces the Colour Harmony principle of make-up. A term still used today, make-up shades were coordinated to complement a women’s natural complexion, eye and beauty.When it came to make-up only one name on the lips that is Mr. Max Factor. Mr. Max Factor invents the word make-up and introduces Society Make-up to the general public , enabling women to emulate the looks of their favourite movie stars.